Marketing and Communications

Welcome to Imperial Valley College's Marketing and Communications Department 

At Imperial Valley College (IVC), we understand the transformative power of education and the vital role we play in the success of our community. The Marketing and Communications team works to amplify the stories of our people, programs, and campus, ensuring that IVC’s impact is recognized locally and beyond. 

Who We Are 

Our team is a collaboration between the Public Information Office and Reprographics, combining efforts to develop and execute strategic marketing communications campaigns, manage governmental relations, and provide support for publicity, promotion, advertising, marketing, and branding. We also play a crucial role in emergency situations, providing clear and effective communication before, during, and after any crisis. 

What We Do 

We support a wide range of initiatives, including student recruitment, government and donor relations, and promoting college-wide campaigns. Every faculty and staff member are encouraged to work with our department to maximize visibility for their programs, events, and workshops. We are here to help you achieve your communication goals with a variety of services designed to showcase IVC. 

Our Mission & Values 

We are dedicated to promoting educational excellence by building strong public support for IVC’s programs and services. Our values guide everything we do: 

• Advocacy: We champion IVC as a leading institution of higher education and a taxpayer-supported public agency. 
• Communication: We believe in fostering open and honest dialogue with both internal and external audiences. 
• Expertise: We continuously refine our communication strategies to better serve the college. 
• Integrity: We provide independent, thoughtful counsel on communications issues. 
• Loyalty: We are committed to advancing IVC’s mission of educational excellence. 
• Fairness: We ensure that issues impacting IVC are communicated clearly and accurately, reflecting the best interests of students, staff, and faculty. 

Our Services 

1. Advertising Our department manages all external advertising for IVC. We ensure consistent messaging and a unified public presence while securing competitive pricing for all promotional efforts. 
2. Brand Identity Standards We oversee IVC’s branding, ensuring that logos, colors, and design standards are used consistently. With the introduction of our newest Desert Warrior mascot, we are finalizing a comprehensive brand guide for the 2024-25 academic year. Until then, for any brand-related inquiries, feel free to contact us at communications@imperial.edu. 
3. Digital Content We collaborate with various departments to create digital content such as videos, photography, newsletters, web content, and more, ensuring that IVC’s message reaches the widest audience across multiple platforms. 
4. Event Materials Need display materials for your event? We can assist with design and ordering of banners, tablecloths, tents, and other promotional items that align with IVC’s branding. Contact us for more details. 
5. Promotional Items and Swag From mugs to tote bags, we help you order branded promotional items for your department or event. Reach out to us at communications@imperial.edu to get started. 
6. Publications Our team produces brochures, posters, flyers, and other printed materials to promote IVC. Some of our major publications include the annual college catalog, the IVC Event Calendar, and the annual report. 
7. Social Media We manage IVC’s official social media accounts and provide guidance on social media best practices. Contact us to receive our social media guidelines and schedule an onboarding session for your department. 

Our team is committed to maintaining the highest standards of professionalism and quality, ensuring that we meet the communications needs of both the campus and the greater community. Whether you're launching a campaign or preparing for an event, we’re here to help you every step of the way. 

For more information or to start your next project, contact us at communications@imperial.edu. We look forward to working with you to share IVC’s story and strengthen our community!